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The Quadruple Aim
Quadruple Aim

A Conceptual Framework

Improving the U.S. health care system requires four aims: improving the experience of care, improving the health of populations, reducing per capita costs and improving care team well-being. HITEQ Center resources seek to provide content and direction aligned with the goals of the Quadruple Aim

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Overview

Through the data validation process, valuable information is gained that can then be used to improve performance around patient care or quality of care metrics.  Improving quality performance may take the form of improving data collection processes, better identifying patients who need additional interventions, or decreasing missed opportunities to provide patients appropriate interventions, among other possibilities. This section includes guidance on leveraging Health IT to improve quality performance including change packages for recommended approaches related to various quality of care measures.

Improving Performance Resources
Telehealth Resource Centers
/ Categories: Telehealth, Partners, Telehealth Resource Centers

Telehealth Resource Centers

Telehealth Marketing and Market Analysis

People often think of marketing as advertising—the ads you see on billboards, in newspapers, on television or the Internet. Or you might think of a sales person pitching their latest invention or discovery in an infomercial. But marketing is much more: It’s the whole range of activities that revolve around finding your customers, defining your product and sharing information about your product with your customers. You may find you have multiple customers (patients, providers within your organization and even payers in your region), each of whom will respond to a different marketing approach. Whether your marketing plan is simple or complex, it should begin with a market analysis.The value and importance of a good market analysis cannot be overemphasized. It can be the difference between success and failure of your program.

The value and importance of a good market analysis cannot be overemphasized. It can spell the difference between success and failure of your program.

This module provides information on performing a market analysis and then developing a marketing plan to publicize your program.

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Acknowledgements

This resource collection was compiled by the HITEQ Center staff with guidance from HITEQ Advisory Committee members and collaborators of the HITEQ Center.