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The Quadruple Aim
Quadruple Aim

A Conceptual Framework

Improving the U.S. health care system requires four aims: improving the experience of care, improving the health of populations, reducing per capita costs and improving care team well-being. HITEQ Center resources seek to provide content and direction aligned with the goals of the Quadruple Aim

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Resource Overview

In order to effectively protect health IT systems, Health Center IT leadership needs to consider not only the physical and technical measures of protection for their site, but also the human and workflow measures required to provide the highest levels of privacy and security available throughout their organization.

Resources provided in this section include a set of curated best practices and gold standards for protecting  and effectively responding to health IT system threats. 

Health IT Privacy & Security Best Practices

Telehealth Resource Centers
/ Categories: Telehealth, Partners, Telehealth Resource Centers

Telehealth Resource Centers

Telehealth Marketing and Market Analysis

People often think of marketing as advertising—the ads you see on billboards, in newspapers, on television or the Internet. Or you might think of a sales person pitching their latest invention or discovery in an infomercial. But marketing is much more: It’s the whole range of activities that revolve around finding your customers, defining your product and sharing information about your product with your customers. You may find you have multiple customers (patients, providers within your organization and even payers in your region), each of whom will respond to a different marketing approach. Whether your marketing plan is simple or complex, it should begin with a market analysis.The value and importance of a good market analysis cannot be overemphasized. It can be the difference between success and failure of your program.

The value and importance of a good market analysis cannot be overemphasized. It can spell the difference between success and failure of your program.

This module provides information on performing a market analysis and then developing a marketing plan to publicize your program.

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Acknowledgements

This resource collection was cultivated and developed by the HITEQ team with valuable suggestions and contributions from HITEQ Project collaborators.

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