As health centers become increasingly more digitized, there is often a feeling of being data rich but information poor. How can healthcare organizations maximize the value of data and build a data-driven culture? The answer lies in data governance. When managed like any other strategic asset – human resources, capital, facilities, or brand – data becomes a differentiator in the pursuit of high value, cost effective health care. In this webinar, the HITEQ Center presented the essentials of good data management processes and introduce the Center for Care Innovation’s Data Governance Handbook, offering ideas for action and tools to improve data quality, increase data literacy, and maximize access to data.