Resource Overview

Social media tools such as Twitter, Facebook, SnapChat, and the next greatest thing to come, provide great opportunities for Health Centers to better connect with their clients and help them better navigate their health system. Unfortunately, this means that Health Center leadership, staff and IT support also need to keep up with best practices, privacy and security mitigation, and general abilities in leveraging social media and their social network.

The following resources provide articles, guidelines, and helpful use cases to better support health centers in managing social media efforts.

Social Media Management Resources
Online Reputation Management for Health Centers

Online Reputation Management for Health Centers

Maintaining a Good Name in the Digital Era, from Wyoming Primary Care Association

It takes years to build a good reputation, and just minutes for that reputation to be tarnished. Word of mouth has always been the primary driver of reputation, and now that ability has been increased exponentially. More than ever, it is easier to create an organizational culture geared toward customer satisfaction and maintain a good reputation, than it is to change your reputation and the minds of the community after the fact. Further, patients are likely to have increased options as to where they choose to seek care.

This webinar and related handout outline a three step approach for proactively managing your online reputation to best engage patients and potential patients in public forums. The first step is to Claim & Manage those items online that relate to your health center such as social media, company/ employment profiles, and search engine results. The second is Response 101 which includes establishing an organizational policy regarding online communications, customer service, and response times. Lastly, is respectfully asking for thoughtful feedback and reviews on the regular basis from patients and employees. See detailed instructions for undertaking each of these steps by clicking through the links below.

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Intended AudienceHealth center leadership, outreach, and community engagement staff

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This resource collection was cultivated and developed by the HITEQ team with valuable suggestions and contributions from HITEQ Project collaborators.

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