It takes years to build a good reputation, and just minutes for that reputation to be tarnished. Word of mouth has always been the primary driver of reputation, and now that ability has been increased exponentially. More than ever, it is easier to create an organizational culture geared toward customer satisfaction and maintain a good reputation, than it is to change your reputation and the minds of the community after the fact. Further, patients are likely to have increased options as to where they choose to seek care.

This webinar and related handout outline a three step approach for proactively managing your online reputation to best engage patients and potential patients in public forums. The first step is to Claim & Manage those items online that relate to your health center such as social media, company/ employment profiles, and search engine results. The second is Response 101 which includes establishing an organizational policy regarding online communications, customer service, and response times. Lastly, is respectfully asking for thoughtful feedback and reviews on the regular basis from patients and employees. See detailed instructions for undertaking each of these steps by clicking through the links below.